Strategies for business diversification in an international context

Ekaterina Rumyantseva, the founder of Kalinka Ecosystem, spoke at the Club-500 business brunch on September 12, where she shared her experience of business diversification in an international context based on her own mistakes and correct decisions.

Ekaterina described how Kalinka Ecosystem entered the markets of the Middle East, Europe, Turkey, Thailand, and Bali, the challenges they faced, and how they continue to replenish their product range with projects from new promising regions.

"Often, what prevents entrepreneurs from going global is their mindset: it's the mindset that determines the scale of the entrepreneur and the business, allowing them to make a leap into the international space," explained Ekaterina Rumyantseva. "International expansion is serial entrepreneurship, and the entrepreneur must always undertake this expansion themselves, it cannot be delegated. Taking risks and making decisions in conditions of uncertainty and variable inputs is a skill. If you can do it in your city, you can do it in a region, in a country, in the world!"