Back

Strategies for business diversification in an international context

13 of september 2024year

Read 1 min

1029

Read 1 min

1029

Ekaterina Rumyantseva, the founder of Kalinka Ecosystem, spoke at the Club-500 business brunch on September 12, where she shared her experience of business diversification in an international context based on her own mistakes and correct decisions.

Ekaterina described how Kalinka Ecosystem entered the markets of the Middle East, Europe, Turkey, Thailand, and Bali, the challenges they faced, and how they continue to replenish their product range with projects from new promising regions.

"Often, what prevents entrepreneurs from going global is their mindset: it's the mindset that determines the scale of the entrepreneur and the business, allowing them to make a leap into the international space," explained Ekaterina Rumyantseva. "International expansion is serial entrepreneurship, and the entrepreneur must always undertake this expansion themselves, it cannot be delegated. Taking risks and making decisions in conditions of uncertainty and variable inputs is a skill. If you can do it in your city, you can do it in a region, in a country, in the world!"

Read also

Екатерина Румянцева выступила на «Инсфорум 25»

15–16 ноября 2025 года в Москве, на площадке Main Stage прошел Инсфорум 25 —событие для страховых агентов и риелторов.

19 of november 2025year

Рекорд Kalinka Middle East: В Дубае арендовали пентхаус за 5,2 млн AED год

Kalinka Middle East заключила сделку на аренду пентхауса с пятью спальнями в Mr. C Residences на сумму 5 200 000 AED в год

31 of october 2025year

290
2 min

Kalinka Russia – партнер по реализации «Клубного города на реке Primavera»

Kalinka Russia заключила договор на ко-эксклюзивную реализацию премиального проекта «Клубный город на реке Primavera», который расположен в самом живописном месте зелёного полуострова Покровское-Стрешнево на излучине Москвы-реки в экологически чистом районе на северо-западе Москвы.

6 of october 2025year