New residential complexes: will developers be able to repeat Ostozhenka? Please provide us with a professional translation of the text above.

The cost of an apartment depends on the location of the building - this is such an obvious fact that it's even uncomfortable to write about it. But what is interesting is whether there is a reciprocal relationship, in other words, can new residential properties significantly improve the quality and status of an area and thus increase the value of their earlier neighbors? We asked experts in the Moscow real estate market for their opinion on this matter. Oleg Repchenko, Head of the Analytical Center "Real Estate Indicators" (IRN.RU): Here, it seems to me, the laws of evolution come into play. Any area develops progressively - from simple to complex. The development of a new territory usually starts with the construction of economy-class housing and the creation of social and cultural infrastructure. On this basis, it is possible to create higher quality buildings. Thus, each subsequent level of "classiness" creates conditions for transitioning to the next level. Elite housing becomes the "crowning glory" in this process. In this sense, the gradual improvement of the area is a predetermined and natural phenomenon. There is also another aspect: parallel to the evolution of the housing level, people's needs also grow. Demand for a particular area is partly shaped by its residents and partly by those who are interested in it. In this sense, the University District is unique, as it has many supporters due to the fact that many people studied there and have an attachment to it from their time as students. 5-7 years ago, Moscow was mostly built with panel buildings, and people were willing to buy them because it was acceptable at that time. The University District was in demand as one of the most well-maintained non-central districts, where many people wanted to live. Then the expectations of people started to rise. The "Shuvalovsky" complex, which was quite progressive at the time and met the increased demands, as well as the residential complexes "Zolotye Kliuchi" and "Vorobievy Gory" were built here. However, business-class housing also became a familiar phenomenon, and those who bought apartments of this level have higher expectations now. And in turn, developers try to anticipate these demands. The new response to them promises to be the “Dominion” residential complex from the creators of “Shuvalovsky”. “Inteko” has the experience, modern technologies, understanding of market trends, and ambition to do better than others. There is a chance that the market will be offered a product of the next level that can meet the declared elite status without any effort. In other words, the emergence of “Dominion” became a consequence of "playing to improve" and will itself raise the level and status of the area, preparing it for further growth. By the way, the name of the project speaks for itself: the developers implied that, firstly, it is a separate and somewhat self-sufficient territory, and secondly, it is a kind of future dominant feature of the area. Alexey Sidorov, Business Development Director of "Kalinka-Real Estate": The quality of a place always prevails over the quality of a project. Affluent buyers want to acquire residential properties in prestigious areas, typically located in the city center. The context of the area is of great importance. The center of Moscow has developed over centuries, preserving the unique color of its centuries-old history and culture. Therefore, the first high-class buildings built on Arbat or in Zamoskvorechye, despite being surrounded by "old buildings," gradually created a corresponding environment: new buildings began to appear, and old ones were restored. However, the center of Moscow is a special place, and these processes cannot be projected onto any areas of Moscow. For example, if an elite-class house was built in Kapotnya, it would not change the situation, and it is unlikely to be sold. There is also a comprehensive solution for improving the quality of an area - the complete reorganization of the territory, including the demolition of old buildings and the construction of new residential quarters. This was the case with the territory of Maryinsky Park, where one of the residential districts is now located. Currently, there is a trend of formal expansion of the borders of prestigious districts. As a result, these areas will gradually become popular due to the formation of high-quality elite buildings. Another trend in the transformation of territories is "large residential complexes," which are being constructed on former industrial sites. Bright examples of this trend in the expensive housing segment are the projects "Krasny Oktyabr" (total area 160,000 sq.m, Bersenevskaya embankment, bld. 6), "Sadovye kvartaly" (total area 444,000 sq.m, intersection of Efremova Street and Usacheva Street), "Legion-II" (total area 140,000 sq.m, B. Tatarskaya St., bld. 13), "Park City" (total area 220,000 sq.m, Kutuzovsky Prospekt, bld. 14a and 12). Alexey Boldin, CEO of the real estate agency "Magistrat": One building cannot radically transform an area, but a large-scale construction project can have a positive impact on its surroundings. Firstly, within the construction of residential complexes, there is a comprehensive renovation of the residential environment - the demolition of old buildings and the construction

If we return to the present day, the most striking example of successful mythologization of a place that comes to mind is Ostozhenka. However, experience shows that Ostozhenka is not a solitary phenomenon, it is quite possible to create a "new Ostozhenka" now by choosing a suitable territory and investing certain money and effort. The most notable project that can change something now is a residential complex on the site of the "Kauchuk" plant. Today, this is one of the most heterogeneous areas in the Central Administrative District (known as Usachevka), where pompous "general's" houses coexist with five-story buildings. If the developer succeeds in implementing everything according to the original plans, the project will significantly "raise" the area and inevitably raise prices for surrounding properties. Another project of comparable scale is the residential complex "Dominion", which is being implemented by Inteko in the University area, on the territory between Vernadsky Prospect and Lomonosovsky Prospect. However, in this case, there will be no such contrast between "before" and "after" because "Dominion" is initially being built in a prosperous area. Nevertheless, it can be expected that the residential complex will visually change and beautify the area. And of course, when developers of this level come, they always do something for the city. In this case, Inteko will build a school for gifted children and a kindergarten. Konstantin Kovalev, Managing Partner of Blackwood The appearance of new high-quality residential objects in the area naturally influences the improvement of the quality and image of the area. This is especially relevant now in light of the implementation of several large projects for comprehensive territorial development, within which construction will be carried out not only for housing, but also for all accompanying infrastructure - social and commercial. As an example, we can mention the "New Center" project, which is considered a continuation of "Moscow City". It is planned to develop an area of ​​almost 1000 hectares, bounded by the Moskva River, Zvenigorodskoye Prospect, Vagankovsky Cemetery, the City and the Small Ring Railway. According to officials' plans, the project involves the construction of about 21 million square meters of space. According to the Department of Urban Planning Policy, there are currently 333 enterprises located in the territory of "Bolshoi City", of which at least 80 will be withdrawn in the first place. The withdrawal of industrial enterprises is of fundamental importance for improving the image of the specified zone, and additional expected positive effects include updating the housing stock, modernizing networks, creating new commercial infrastructure, and updating the transport system of the area. Another example is the residential complex "Sadovye Kvartaly", which will be implemented on the site of the "Kauchuk" plant in the Khamovniki district (within the boundaries of Usacheva Street, Efremova Street, and Trubetskoy Street). The project involves the withdrawal of industrial enterprises, cutting 5 meters of contaminated industrial waste soil, and complete reconstruction of the area. Thus, the buildings related to the territory of the plant will be eliminated, only the building by architect Klein, which has historical value, will be preserved. However, as history shows, the transformation of the area's image can also occur in the case of chain implementation of point construction projects - this is primarily due to the fact that a new "prestigious" environment is being formed in this case. And here one cannot but mention Ostozhenka (alleys between Prechistenskaya Embankment and Ostozhenka Street). In the late 90s, this area was not elite at all, like Arbat or Tverskaya, because it lacked houses of the so-called elite level - Central Committee houses, historical mansions. The transformation of the area, and then its prestige and price, began to grow with the arrival of developers and the start of active construction of new modern elite houses. It is now the most expensive area in Moscow, which is almost entirely made up of new elite houses. Alla Aksenova, Senior Expert at DOKI Real Estate Agency The mechanism of influence of new high-class residential objects on the old development is formed by the development of social, commercial, and transport infrastructure intended in some cases only for residents of the new house (business class, elite); in others - for the majority of residents of adjacent houses (business class, standard). One should not forget about the psychological factor. Often people think: "Since such houses are being built in my area and apartments are being bought for a lot of money, it means that I live in a prestigious place and can evaluate my property at a higher price." Therefore, in most cases, the appearance of a "individual" house in the area has a "heating" effect on pricing in neighboring houses on the secondary market. Among the most striking examples of residential properties that have influenced the prestige of surrounding neighborhoods are "City", "Alye Parusa" (Scarlet Sails), and Krasnogorie DE LUXE. In the Pavshinskaya floodplain, where this microdistrict is being built, the price growth on the secondary market for some objects reached 15% against the general stagnation in 2007. Among the under-construction projects, it is worth noting the residential complex "Losiny Ostrov" (Elk Island), which is being built at a considerable distance from the metro, on the outskirts of the residential area, on the border with the forest park. The surroundings of the construction site have not yet responded to the appearance of a business neighbor with price growth, however, the potential influence on adjacent areas for this residential complex is undoubtedly present: a physical fitness and health center is planned in the Elk Island eco-park, and the construction of a kindergarten is also planned, which, most likely, will be able to be attended by children from surrounding houses.